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Pricing: One setup fee. One monthly price. Everything in writing.

A one-time fee to build and connect your assistant, a monthly fee to run it. That’s the whole bill from us.

Plans

Starter

For businesses that want every message answered while they're open.

$99/ month

+ $249 one-time setup

Start with Starter
  • One WhatsApp Business number, connected through Meta's WhatsApp Business Platform (Cloud API)
  • Assistant built and trained on your FAQ, price list, opening hours and policies
  • Answers customers instantly during your business hours, in your tone
  • Outside business hours: greets the customer, collects what they need, tells them when to expect a reply, and passes it to you
  • Lead capture with the details sent to you on WhatsApp or by email
  • Up to 500 assistant conversations a month
  • Up to two rounds of answer changes a month (new prices, hours, products)
  • Monthly summary of conversations handled, leads captured and questions it couldn't answer
  • Email support, replies within one business day
  • Help with Meta business verification and display-name approval

Typically live within 7 business days of receiving your materials

Growth

Recommended

For businesses losing sales overnight and on weekends.

$249/ month

+ $499 one-time setup

Start with Growth
  • Everything in Starter
  • 24/7 answering, every day of the year — nights, weekends and public holidays
  • Custom training on your full catalogue, documents, past conversations, tone and languages
  • Sends the payment links from the provider you already use, at the right moment, and flags customers who say they've paid
  • Human handover on your rules — keywords, topics, frustration, order value or hours — with a summary of the conversation so far
  • Appointment and callback booking from your calendar or a fixed schedule
  • Follow-ups on quiet conversations, within WhatsApp's messaging rules
  • One integration: store order status (Shopify, WooCommerce), calendar (Google Calendar, Calendly), Google Sheets, or your CRM
  • Up to 2,000 assistant conversations a month
  • Answer changes whenever you need them (fair use)
  • Monthly review call and written report
  • Priority support by email and WhatsApp, replies within four business hours

Typically live within 10 business days of receiving your materials

Managed

For multi-location, multi-brand or high-volume teams.

Custom

Priced per project, in writing, before anything is billed

Talk to us about Managed
  • Everything in Growth
  • Multiple WhatsApp Business numbers, locations, brands or languages
  • A dedicated setup lead and a written scope of work before we start
  • Custom integrations and workflows: ERP, booking systems, internal tools, custom reporting
  • Conversation volumes agreed in advance, with pricing stated in your proposal
  • Priority support with agreed response times and an escalation contact
  • Quarterly review of performance and roadmap
  • Invoiced billing and annual terms available

Timeline stated in your proposal — usually 3 to 6 weeks

Prices in US dollars, excluding applicable taxes. One conversation is one customer's thread within a 24-hour window, however many messages are exchanged in it.

Included in every plan

What you receive.

Setup and connection
WhatsApp Business Platform (Cloud API) setup on your number, help with Meta business verification, display-name approval and profile.
The assistant itself
Written and trained around your business, tested against real conversations before go-live. You can read its instructions and knowledge at any time.
Running and monitoring
We watch the conversations, fix the misses and keep the connection healthy. AI usage inside your plan is included — there is no separate model bill.
Reporting
A monthly summary of conversations handled, leads captured, bookings made, handovers, and the questions it couldn't answer.
Ownership and exit
Your number, your Meta Business account and your data stay yours. If you leave, we hand over admin access and export your data on request.

Not included

Third-party costs, stated plainly.

Meta's message fees
Meta charges per message for certain business-initiated template messages (marketing, utility, authentication) at rates that vary by country. Replies to customers who message you first are free on Meta's side. Billed by Meta to your own WhatsApp Business Account. We add nothing.
Your payment provider
When a customer pays through the link the assistant sends, your payment provider charges its usual fee. We never handle or hold customer payments.
A phone number, if you want a new one
Most clients use their existing number. If you'd rather start fresh, a SIM or virtual number costs whatever your carrier charges.

There is no software licence, no per-seat fee, and no charge for the AI usage inside your plan. If you go over your plan's included conversations in a month we tell you first, then bill additional conversations at $15 per 100 on your next invoice — or, if it keeps happening, we suggest the next plan. There are no per-message charges from us.

Compare

Every plan, line by line.

Detailed comparison of Starter, Growth and Managed plans
FeatureStarter$99/mo + $249 setupGrowth$249/mo + $499 setupManagedCustom
The assistant
WhatsApp Business numbers11Multiple
Answers during business hoursIncludedIncludedIncluded
Answers 24/7, every dayNot includedIncludedIncluded
Trained on FAQ, prices, hours, policiesIncludedIncludedIncluded
Custom training on full catalogue, documents and toneNot includedIncludedIncluded
Replies in the customer's languageIncludedIncludedIncluded
Lead capture with details passed to youIncludedIncludedIncluded
Appointment and callback bookingNot includedIncludedIncluded
Sends your payment linksNot includedIncludedIncluded
Human handover with conversation summaryAfter hours onlyIncludedIncluded
Follow-ups within WhatsApp's rulesNot includedIncludedIncluded
Volume and changes
Included conversations a month5002,000Agreed in advance
Additional conversations$15 per 100$15 per 100Stated in proposal
Answer changes2 rounds a monthWhenever neededWhenever needed
IntegrationsNot includedOne includedCustom
Service and support
Meta Cloud API setup and business verification supportIncludedIncludedIncluded
Monthly summaryIncludedIncludedIncluded
Monthly review callNot includedIncludedIncluded
Dedicated setup lead and written scopeNot includedNot includedIncluded
Support channelEmailEmail and WhatsAppEmail, WhatsApp, escalation contact
Support response time1 business day4 business hoursAgreed in proposal
Quarterly reviewNot includedNot includedIncluded
Billing
One-time setup fee$249$499Quoted
Monthly fee$99$249Custom
Minimum termNone — monthlyNone — monthlyStated in proposal
Cancel any time, effective end of paid periodIncludedIncludedPer proposal
Meta's message feesBilled by Meta at costBilled by Meta at costBilled by Meta at cost

Billing

How billing works.

In the same words you’ll find in our Terms of Service and Refund & Cancellation Policy.

  1. The setup fee is charged once, when you order.

    It covers the brief, building and training the assistant, connecting your number and taking you through Meta verification. Work starts after payment and after we have your materials.

  2. The monthly fee is charged in advance, from go-live.

    Your first monthly payment is taken on the day your assistant goes live, and on the same date each month after that. You are not billed a monthly fee while we are still building.

  3. Payment is by card, in US dollars.

    Payments are handled by our PCI DSS-compliant payment processor. We don’t store your card details. Annual billing by invoice is available on Growth and Managed. Taxes (VAT/GST) are added where they apply and shown before you pay.

  4. Cancel any time, in one email.

    Write to billing@unwiregrowth.com and we confirm within one business day. Cancellation takes effect at the end of the period you’ve already paid for; there is no cancellation fee and nothing more is charged.

  5. Refunds are specific, not vague.

    Full refund of the setup fee if you cancel within 7 days of ordering and before your kickoff call. Full refund of the setup fee and any monthly fee paid if we can’t take you live within 21 business days of receiving your materials for reasons on our side. Full refund of your first monthly fee if, within 30 days of go-live, the assistant isn’t doing what your written brief says and we can’t fix it. Details in the Refund & Cancellation Policy.

  6. Price changes are announced 30 days ahead.

    If a plan price ever changes, existing customers get at least 30 days' notice by email before it applies to them, and can cancel before it does.

Pricing questions

Asked before people sign up.

Why is there a setup fee?

Because the setup is where the work is. We interview you, write the assistant's knowledge and behaviour around your business, test it against real conversations, connect your number through Meta's platform and take you through business verification. The fee covers that work; the monthly fee covers running, monitoring and updating it.

What counts as a conversation?

One conversation is one customer's thread within a 24-hour window, however many messages are exchanged in it. A customer who messages you at 10 p.m., again at 8 a.m. and again at noon is one conversation. Most small businesses use far fewer than their allowance.

What happens if I go over my included conversations?

If you go over your plan's included conversations in a month we tell you first, then bill additional conversations at $15 per 100 on your next invoice — or, if it keeps happening, we suggest the next plan. There are no per-message charges from us.

Do you charge per message?

No. Our fees are the setup fee and the monthly fee, and that's all we charge. Meta charges its own per-message fees for certain business-initiated template messages (marketing, utility and authentication messages) at rates that vary by country; replies to customers who message you first are free on Meta's side. Those fees are billed by Meta directly to your own WhatsApp Business Account. We don't route them through us and we don't mark them up.

Are there any other costs?

Only third-party ones, and only if they apply to you: Meta's message fees described above, your own payment provider's fees when a customer pays through the link the assistant sends, and a phone number if you want a new one rather than using your existing one. There's no software licence, no per-seat fee and no charge for the AI usage inside your plan.

Is there a contract or minimum term?

Starter and Growth are month to month. Cancel any time and you keep the service until the end of the period you've paid for. Managed plans have an initial term and notice period stated in your written proposal — never something you find out about later.

Can I pay annually or by invoice?

Yes. Annual billing by invoice is available on Growth and Managed. Ask us and we'll set it up.

Can I change plan later?

Yes. Upgrades take effect immediately and are prorated. Downgrades take effect at your next renewal. There's no fee for changing plan.

Not sure which plan?

Tell us how you sell and how many messages you get. We'll recommend a plan in one email.

Book a setup call

Or email hello@unwiregrowth.com